In this article, I would like to share with you my ‘story’ of how I became a ‘dunce’ as a young child
and, how nearly 50 years later, I was able to free myself from my ‘dunce’ mindset through the power of self-coaching. The definition of a dunce is…… *** Please Login To View ***

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  • Antonio G. Farruggia-Bochnak

    Experienced coach, Founder and CEO of Dyslexic Shoes, Founder of Self-Coaching for Success Antonio G. Farruggia-Bochnak is an experienced coach with over 35 years of varied coaching experience under his belt. As a young child, Antonio was branded a dunce by his school teacher for being unable to learn to read and write. At the age of 18, he began to coach himself to read and write – a task that took him 13 years to achieve. Having gained ‘good enough’ literacy skills he began a degree in Community and Youth Work Studies. On completion of his degree, Antonio began studying for a Ph.D. in education on the subject of dyslexia. His doctoral thesis titled ‘Beyond Four Dyslexia Paradigms: An Alternative Perspective on Dyslexia and Emancipatory Intervention on Self-Concept’, took him 16 years and 10 months to complete. Antonio is the founder and CEO of Dyslexic Shoes, an e-commerce website that sells dyslexia themed shoes and apparel that portrays dyslexia in a positive light. He is also the founder of Self-Coaching for Success an online membership site that promotes a ‘bricolage’ (quilt making) approach to self-coaching. In his spare time, Antonio enjoys reading, writing, cooking, and walking the family dog – a giant schnauzer called Ziva.